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KAT CARRERA
Taken in Portland, MA (June 2015)
Born Katherine Anne
June 21
Residence Las Vegas, NV
Formerly Of Bay Area, CA & Queens, NY
# of Siblings 3
Birth Order Eldest
Loves Spreadsheets, Family, Zombie movies, and Okra the vegetable (not necessarily in that order)

The Free Encyclopedia on everything Kat Carrera. Hire her now - just reach out!

  This is about the Las Vegas-based marketing geek, Kat Carrera aka @GeekyGemini. For other "Kat Carrera"s, please see Google. 

Kat Carrera (pronounced /kɐt ka.ʁə.ʁa/; born on the longest day of the year) is a marketing geek with over 16 years of progressive experience in high-performance omni-channel marketing for the B2C and B2B markets. With expertise in all facets and phases of ecommerce, advertising, marketing, and public relations. A conversion-fanatic and data junkie.

Personal Mission Statement

To use my gifts and experience to inspire and help others achieve success. To serve as a leader, live a balanced life, and create a positive impact in the world with my serial optimism and passion for emerging media.

Important Links

Mad Technical Skills

  • Solid understanding of Organic Traffic drivers: on-page and off-page SEO inbound referral sources, social media relationship marketing, content marketing, and partnership marketing.
  • Highly proficient in all phases of Paid Traffic sources from research to implementation and execution to A/B testing, optimization, and analysis: pay-per-click/SEM, lead acquisition, funnel and conversion tracking, display marketing, retargeting, behavioral targeting, and targeted media buys.
  • Advanced Affiliate Marketing skills: program development, marketing/creative development, recruitment, optimization, and reporting/finance.
  • Expert Email Marketer: data acquisition, list segmentation, advanced query builds, and complete open, clickthrough, bounce, and send analysis.
  • Extremely-savvy Web developer: fully-versed in HTML, PHP, XML, CSS languages; solid understanding of HTML5, ASPX, javascripting, MySQL, Linux and IIS servers.
  • Emerging media early adopter: SMS marketing, mobile marketing, geofencing technologies, all new social media and iGaming platforms.
  • Power (web tool) User: Highly-proficient in all Microsoft Office products; all Adobe Creative Suite products; various web traffic analytic and metric tools (Adobe Site Catalyst, Google Analytics, Webmaster Tools, Webtrends, Bing Webmaster Tools); various SEM tools (Adobe SearchCenter, Marin Software, Acquisio, ReachLocal, Google Adwords, Bing AdCenter, DoubleClick DART center); various e-mail marketing tools (Silverpop, Constant Contact AWeber); various CMS platforms (Wordpress, Joomla, Drupal, Serendipity); Sharepoint and Salesforce administration; various Project Management applications (Zoho, Unfuddle, Basecamp, Sharepoint Projects); IBM iSeries tools (Navigator, LANSA, LMS, CMS, Showcase, Datamagine, Daylight, Stratton-Warren); various Web tools (Cpanel, webmin, firewall manager, FTP clients)