Kat Carrera Headshot
Occupation: Executive Director of Digital Marketing
Years Active: 1999-Present
Likes: Data-Driven Decisions, Spreadsheets, Zombie Movies, Sushi, and Slinkys (not necessarily in this order)

Kat Carrera (she/her)

Kat is a pioneer in the digital marketing landscape, with a career that began during the dot-com boom in Silicon Valley. Working with iconic brands such as Yahoo!, Altavista, and Overture, she gained invaluable experience even before the rise of Google. With several decades in the field, Kat has both hands-on expertise and a track record of leading high-performing teams to innovate and excel in digital strategies for various verticals, including the hospitality, gaming, restaurant and travel industries.

Personal Mission Statement: To become part of something greater than myself. To serve as a leader, live a balanced life, and create a positive impact in the world with my serial optimism and passion for emerging media.

Career

Executive Director of Digital Marketing, SAHARA Las Vegas (7/2018 – Present): Elevated from Director to Executive Director, I led the transformation of SAHARA's digital landscape, boosting direct e-commerce bookings through innovative online strategies, content development, and a robust social media presence. My initiatives, deeply integrated with the overall marketing strategy, significantly lifted the hotel and casino's online visibility and profitability.

Director of Marketing, PR, & E-Commerce, Sundance Helicopters (11/2016 – 1/2019): At the helm of marketing, I crafted and executed comprehensive brand and PR strategies that markedly enhanced brand recognition and sales. My focus on digital and social media marketing deeply influenced our market positioning and customer engagement, driving noteworthy growth in our B2C, B2B, and B2B2C channels.

Director of Online Media & Marketing, Tropicana Las Vegas, A DoubleTree by Hilton (5/2010-9/2016): Starting as E-commerce Manager before being promoted, I led the overhaul of Tropicana's digital marketing efforts. My leadership not only increased web traffic and social media engagement but also significantly boosted online revenue, establishing a solid digital presence that aligned with the brand's prestige.

Skills and Achievements

With over two decades of dedication to the art and science of digital marketing, I have become synonymous with success in the digital realm. A fervent advocate for the power of data and analytics, my strategies have consistently delivered substantial ROI, crafted memorable brands, and forged strong connections with audiences. My journey is marked by a relentless pursuit of excellence, innovation, and a deep understanding of the digital landscape.

Public Speaking

2018 Digital Travel Connect - Speaker and Moderator: "Moving From An Omni-Channel World To Channel-Less World"

2016 Hilton Social Media Summit - Case Study Speaker: "Collaboration and Engagement Panel"

2014 Hilton Social Media Summit - Case Study Speaker: "Creating Video Engagement"

2014 Nevada Hotel & Lodging Association, NRG Hospitality Boot Camp - Speaker: "Social Media Etiquette"

2011 Latino Hotel Association Conference - Panelist: "The Social Status of Your Hotel - Does It Keep You Up At Night?"

Early Life and Education

My foundation in legal management from Ateneo de Manila University not only honed my analytical skills but also sparked my interest in the dynamic intersection of technology, storytelling, and consumer behavior. This background has been instrumental in navigating the complex digital marketing landscape.

References

Professional references and detailed project portfolios are available upon request, illustrating a track record of successful digital marketing campaigns and innovative strategies.